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Why doesn't Samsung work with Dolby Vision?

I would really like Samsung to work with Dolby Vision as it is a technology most used in blu-ray films that I buy! I think the final buyers would not mind paying a small amount more for that, this also happens with DTS audio, we know that Dolby atmos is very famous in the market but I think we should also look at DTS audio for the reason that many blu-ray discs use that audio as the main one. I think there would be no problem, having Dolby Vision together with HDR10 + are good alternatives when using the TV that makes the final consumer happy, audios should also have Dolby atmos along with DTS for the end consumer to choose according to their taste.