They seemed to have gone out of their way to make them as annoying as possible too. The ads are popup video ads that pop up when u start to download free content. The free download doesn't even start till after the ad is over. Making a mental note to never, ever purchase anything that is promoted in one of these ads.
And why should we care what Apple does and doesn't do? In fact Apple doesn't do themes at all, so good luck with that. These quick ads help support the developers, and they can then makeore cool themes. It's not a bad thing.
What I meant was the ads Samsung is putting in are benefiting Samsung and not the people creating the themes. Samsung even has adz in the Galaxy store. I am all for supporting the developers and the theme makers
Its a way Samsung can have a large majority of user made themes or text fonts for free, instead of having to pay for them. Its a similar marketing concept that a plethora of companies use, like Youtube, Netflix, Hulu....