Samsung you are hitting it out the park regarding mobile technology as well as the Aesthetics of your products. What you're lacking is availability of accessories for your products.
I purchased the Galaxy Tab S7 plus and I'm having a hard time getting a legitimate cover so I have the keyboard which of course you messed up because it has no backlight features.
I have Galaxy Note Ultra 20 plus and really you don't have any good cases out. And the third party manufacturers are creating cases but they're not as great.
If you want to beat Apple please adopt some of their techniques to ensure a very refined product as well as accessories for those products via the Samsung shop.
Didn't you know accessories are where the money is at.