Well, idk if it's a fair statement @Chicken_Little3. Yes we like Samsung products, that's why many of us are here, but people are free to like what they like, and I don't think anyone should think less of them because of their brand choices.
I know many Apple users are victims of Apple's marketing and eco system. There are literally millions of Apple users that are almost brainwashed into thinking they can't use anything else. Apple loyalty is a weird thing. Everyone knows that Apple is likely one of the greediest companies in history, and still people treat them like they're the default choice, and majority of their users don't ever even look at anything else. Their options are limited to the next Apple product, and it's just sad.
So the best thing we can do it continue to educate our friends and family members and offer whatever help they may need to break them out of Apple's eco system. But if they truly love their Apple stuff and have a positive experience, it's their choice and there is nothing wrong with that.
I'm not sure what update you're referring to, but the pricing is fine, IMO. There are not just latest flagship devices out there... Samsung phones cover all price tiers, from budget devices to mega expensive super phones like the Ultra badge devices, Z Flip, or Galaxy Fold. Yes, flagships are always front and center, hence the flagship term, but really, there is a great Samsung phone for every budget. And their budget phones are actually pretty great for the price.