It is our 2nd Frame TV purchase and of course the question comes up: will be the content of our art-store subscription be available for the 2nd Frame TV as well?

With that question I went to have a support chat and to my surprise I was told a subscription is only valid for 1 TV only.

This seem counter intuitive, we also own a Netgear Mural. The art subscription there is valid for up to 2 Meurals in your household. Generally when purchasing software for a PC (and I have done that a lot), they are normally valid for up to 2 devices (e.g.: a Desktop and a laptop).

Samsung: to be competitive and to give fair support to all multi Frame owners, please make the subscription available for e.g. (up to) 2 TV's. Thats what we would really call: service!