Samsung -- you need to pay attention to this! Many, many people do NOT like Bixby. In fact, I, and everyone I have discussed this with, doesn't want a digital assistant at all . It's great for those who want one, but if we don't, you shouldn't be shoving it down our throats. The option to have NO digital assistant MUST be an easily-available option. The ultimate arrogance that you know better than your customers will end up driving those customers away. I have tried digital assistants, including Bixby, and they are just not for me. I find them intrusive, inconvenient and obstructive -- more often than not, they make it harder to do what I'm trying to do, rather than facilitating it. One reason to adopt Windows / Android products over Apple ones is that those products allow us to customize our experience rather than use what the manufacturer has decided to include. Play to the strengths of your device and your operating system : let us customize. Otherwise, you're going to lose me as a customer, and I know I'm not alone.
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