I went to your link and tried chatting with customer support and here's the response: " Hi, this is XXX a Samsung expert and a Samsung user as well. Samsung technical staff have been working to quickly develop the best solution for customers with Blu-ray players affected by a boot loop issue. Thank you." I responded with hearing about putting in a service ticket or work order and the response: "For this one you don't need to bring it to a technician or repair yet. Instead, let's wait until Samsung finished the process on fixing your bluray players." No ETA on time-frame but we'll be notified if you registered your Blu-ray with Samsung.
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