Recently, we reached out to Samsung Smart TV owners to remind them how Automatic Content Recognition works – if enabled. The experience is fully optional, and users can turn off the functionality at any time.
With Samsung Smart TVs:
Viewers control their privacy – Samsung allows you to control and change your privacy settings at any time.
No hidden surprises – Samsung is transparent about our security policies disclosed through your TV’s Security Center or online at security.samsungtv.com.
Your choice matters – If you want personalized ads or content recommendations, it is available. Or, you may opt out and still enjoy your Samsung Smart TV.
Your Samsung Smart TV may use Automatic Content Recognition (“ACR”) technology to enhance your viewing experience.
If you enabled the optional ACR technology by opting in to the Viewing Information Services while setting up your Samsung Smart TV, the ACR technology runs to generate unique signatures that allow the capture of certain information regarding viewership on your Smart TV. This information may include:
Smart TV viewing history, such as programs viewed and the amount of time spent watching them
Smart TV identifiers, including your Personalized Service ID
IP address
Please note that Samsung does not record or watch any of the content displayed on your Smart TV.
You have always had—and continue to have—the right to opt out of ACR and the collection of your viewing history at any time. To do so, simply go to the Settings menu on your Smart TV and adjust your preferences.
For more details about ACR technology and your privacy options, please see the Viewing Information Services Privacy Notice and Smart Hub Privacy Notice available through the Settings menu of your Smart TV.
