News and Announcements


Samsung Dusty
Samsung Employee


A new cultural driver is here! Come along on our journey to discover an all-new Galaxy as we showcase our latest technologies designed to open possibilities and transform lives. It’s going to make you want to Join the flip side.

Find out more by joining Samsung Electronics TODAY, July 26 as we host the very first Unpacked in Seoul, Korea, a place where traditional culture and futuristic visions intersect to inspire global trends and game-changing innovation. Live streaming of the event will be available on Social @SamsungSupport or @SamsungMobileUS on Twitter or Facebook at 7 a.m. ET.

Also, if you’d like to follow along via the web there will be LIVE coverage of the entire event from Samsung Newsroom, and Samsung’s YouTube channel beginning at 8:00 p.m. KST, 7:00 a.m. ET, 4:00 a.m. PT, and 12:00 p.m. BST.

And as always, visit Samsung Newsroom for more upcoming teasers, trailers and the latest updates!