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Thank you for providing all the feedback with the New pre-order along with the trade-in Values. I have tagged the thread as preorder feedback so that this information can be found easily should our higher-ups request feedback regarding the new launch.
We will leave this thread open for community engagement, but all posts regarding, feedback on Preorders, Promotions, and Trade-in Values will be merged into this thread, in an effort to help our moderators maintain our new S23 board. Thank you so much for your understanding!
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Samsung needs to focus on making existing things on One UI better anyways.
A trade-in value is not a measure of depreciation. Yes, android phones don't hold their value in US as well as iPhones, but it's not because they're not as good, it's just for some reason more people want them iPhones. It's sad, but in reality, these current trade-in offers are actually very reasonable, for a trade-in (when compared with what Apple of Google do, or god forbid, Best Buy). The problem is, of course, the fact that Samsung had spoiled us, over the ears. I'm an ammbasador, and I'm not saying it to desperage them, but I know it will come off as a backhanded compliment. Samsung has treated us too well over the years, so when they try to fall back to where the rest of the industry is, it's much more noticeable and shocking to users. And fall back they must. The world is experiencing a major global inflation right now. Everything is costing more, and these costs will continue to go up. They could have raised their prices, or try to save money somewhere else.
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Few are debating you should get $1000 trade-in for a $1200 phone. If they are then that isn't a reasonable position.
What happened in the past doesn't matter much. There is a middle ground though.
No device should lose 60-65% of its value or more in 1 year or less. And Samsung is devaluing its own phones doing this for years to come. There is market value and there is trash, and this is trash. They don't have to pay "over market" anymore, but fair value is fair.
People are going to 2nd guess buying a $1000 phone if it is worth bupkis next year and so on. The rest of the industry phones aren't worth $375 for a $1,000+ device in 1 year.
Who would go buy a $100k car if the manufacturer itself thinks its worth $37,500 next year? That would be a rather dumb choice and you are going to buy from someone else.
Samsung has to prop its own market up then. The trade-in values re not even real-world going rates. The average selling price on Swappa for an S22+ is $585 (128gb(, and the Ultra is $730 (128gb) for unlocked models. A bit more ($50 or so) for 256g even if Samsung wont give you more for more storage.
Even if you want to factor in fees, Samsung should be offering $500 for a S22+ and $650 for an ultra. That is real world value. And a safe way to do it via trade-in to avoid scams in private sales.